Branding Graphics for Women Entrepreneurs

Anyone who knows me, knows I'm obsessed with making the Styled Stock Library the absolute best visual content resource for women entrepreneurs. That means I'm constantly looking for ways to provide value for my members, and to make their graphics creation easier and faster.

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That's why several months ago we started offering exclusive Graphics Packs as part of the Styled Stock Library Membership. If you're a member or on our mailing list, you know about this already, but I recently realized that I haven't yet officially announced it (even though we've been creating them since April, oops).

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These Graphics Packs coordinate with at least one of our image collections from that month. They're not available anywhere else like Etsy or Creative Market (just like our stock photos) because we want them to be exclusive to our members.

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Each Graphics Pack contains a set of backgrounds, borders/frames, icons, a suggested color palette, and font suggestions to make creating graphics a snap.

I've even had members tell me that the completely re-branded after seeing one of the Graphics Packs in the library!

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Want 'em? Sign up for a membership today to start using our Graphics Packs, Social Media Quote Images, and of course, our gorgeous Styled Stock Photos!

Graphics Ideas for your Fall Promotions

Sometimes it can seem tricky to figure out how to include seasonal content into your visual marketing plan, especially if your business isn't traditionally 'seasonal'.

But seasonal sales are a great way to boost revenues by creating a sense of urgency with your audience. Pretty much any type of business can have a Fall promotion, even if the biz has nothing to do with Fall - simply use the season to create time-sensitive content to help drive traffic to your website, blog, or social media page.

Our Autumn 2016 Collection is the perfect companion to your visual marketing strategy. This collection is packed with images that will help you create gorgeous graphics in minutes with design programs like PicMonkey or Canva. For professional designers, a few edits in Photoshop to add your own text and overlays will do the trick!

If you're feeling stuck on the types of visuals you can create, or just want a little inspiration, scroll down for ideas and then block off an hour or so to batch create all your visuals for your Fall promotions and posts!

Ready? Below are my visual content ideas for Fall!


Create a Seasonal Lead Magnet 

Seasonal content can be a great lead magnet! Use Canva to create a PDF download of your favorite Fall recipes, decorating tips, clothing styles, or whatever works for your brand. You could also write a detailed blog post, or create a special training or webinar.

For these types of graphics, our dark background makes a showstopping statement paired with bold fonts and graphics to catch the reader's attention!

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Create Catchy Sales Graphics

Promoting your sales is easy with images from the Styled Stock Library + your favorite image editing tool.

Here are some tips:

- Make your message stand out by choosing a graphic with lots of white space or adding a colored overlay so that your text is easy to read

- Use bright or bold colors in your text or image to capture attention

- Include a call to action button so that people know exactly what you want them to do! Your CTA (call to action) doesn't have to say shop now. It can say things like SIGN UP, FIND OUT MORE, GET YOUR DISCOUNT, etc.


Update your headers

Headers are prime real-estate to tell people what's going on in your business. Ideas for headers include your Newsletter, Website, and Facebook page. Create images to announce your promotions, freebies, challenges and latest content!


Create New Quote Graphics

Recycling the same old quote graphics is only going to work for so long, so at some point you're going to have to give them a refresh. There's no better time than with the changing season to throw in a few new images and add quotes or captions that resonate.

Use these types of images on Facebook, Instagram, and Twitter and encourage your audience to like and share your posts! While you may not directly mention your promotions in these images, you are using them to create engagement and grow your audience, which will lead to more sales if your offers are positioned well.


Create Social Media Announcements

The holidays are a great time to let your audience know how much they mean to you! These images are light and fun, but you can get creative with your captions to share your brand values. 

Create graphics that tell your audience what you're thankful for, thank them for being part of your community, or just wish them a Happy Thanksgiving!

You can also use these types of images as "last chance" or "only a few hours left" type graphics to signal that your promotion is coming to an end soon.

Ready to make your audience 'fall' for your visual content? Become a Styled Stock Library member to access our Autumn 2016 Collection + hundreds of other images designed to make your brand beautiful!

Did you find these tips useful? What types of graphics will you be creating for your Fall promotions? Let us know in the comments below!

The images used in this blog post may not be republished or used in any way without prior written approval. Copyright: Haute Chocolate 2016.

Fall Styled Stock Photos 2016 Preview

I don't know about you but Fall is one of my favorite seasons! There's just something about the crispness in the air and the bright, vibrant colors that just makes me feel like anything is possible.

With Winter and the Holidays coming, this can be the busiest time of year for many entrepreneurs as we push to finish the year off strong. It's a great time to launch that program, promote your offers, or host a sale (Black Friday or Cyber Monday anyone?).

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Using beautiful imagery is one way to help your business stand out from the crowd this season. While everyone else is busy sipping pumpkin spice latte's why not spending some time spicing up your visuals for the season?

Our Autumn 2016 Collection includes flatlay and mockup images with pretty white pumpkins and gorgeous florals. This year, we wanted to capture that Fall feeling without using the more obvious traditional colors so we chose a palette of white, wood, gold, plums purples, fuchsia and greens. 

Invite your audience to this luxurious Thanksgiving feast! These stock photos are perfect for your sales graphics, Facebook ads, Instagram posts, and Social Media Quotes. You'll find a variety of orientations so that you can easily create blog posts, Instagram images and vertical headers. 

Skip the calories, but still enjoy that pumpkin pie because our Fall Styled Stock Photos full of some serious eye candy!

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